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About Swarovski Optik

The family-owned business Swarovski Optik has its roots in Tyrol, Austria — an area of exceptional beauty and a great source of inspiration. Swarovski Optik's mission is to let people fully enjoy the beauty of nature and draw strength and inspiration from it.

Since being founded by Wilhelm Swarovski in 1949, Swarovski Optik has grown into one of the world's leading manufacturers of optical instruments. The products fall into three categories: hunting, outdoors and birding.

Living in the moment, working towards the future

Swarovski Optik draws its inspiration from nature, but also wants to take care of it. That's why the products are sustainably manufactured. All products meet the strictest requirements, and Swarovski applies high standards when it comes to caring for the environment.