Sony A7 IV + 24-50mm f/2.8 G
This bundle consists of the Sony A7 Mark IV system camera and the Sony FE 24-50mm f/2.8 G zoom lens.
The Sony A7 IV is a Full-frame system camera that is ideal for photography and videography. The camera has excellent image quality thanks to the 33 megapixel Exmor R sensor. For video recordings, you can count on 4K quality in 60p. It is a true hybrid camera, which means that you have the best of the photography world and the best of the video world.
Breathtaking image quality
This Sony camera has the Exmor R sensor with 33 megapixels. Thanks to the processing power of the new Bionz XR, the A7 IV delivers excellent images in every situation, even when you have little light. In this camera, the colour technology and creative modes applied, giving you vibrant and lifelike colours in every shot, but in your personal style.
Unprecedented autofocus performance
Autofocus is a component that Sony is known for. With the A7 IV, Sony has taken the next step. The latest technology for real-time tracking and eye autofocus has been used. This time it is not only the case for people and animals, but you can also easily capture the eyes of birds, also known as Bird Eye Auto focus. In addition to capturing the eyes sharply, you can also effortlessly follow the animals while taking photos or filming.
While taking photos, you have a speed of up to 10 frames per second. The buffer will be emptied quickly, which ensures that you can capture the best action moments that you don't want to miss.
Design of the camera
The body of the camera has been renewed compared to its predecessor. The A7 IV is equipped with a fast and clear electronic viewfinder of 3.69 million dots. In addition, the LCD screen has been renewed. The screen is now adjustable and tiltable and has a touchscreen. Stability and comfort are of great importance when taking photos and filming, which is why the camera is equipped with image stabilization in the housing over 5 axes.
The menu of the A7 Mark IV has been renewed compared to its predecessor. For example, you can operate the menu by means of a touchscreen, there is a nice rotary knob to switch between photo/video/S&Q mode and you can store no less than two memory cards in the body. All these new features ensure that you can focus even more on creating!
Filming with the A7 IV
As a video maker, you can get started well with the A7 IV! You can film in 4K quality with 60p without pixel merging. This ensures that you are assured of top quality. In addition, as an experienced videographer, you can choose to film in 10-bit 4:2:2 and take advantage of the possibilities of S-CINETONE/S-LOG 3 image profiles. This ensures that you come home with cinema-worthy images and can easily edit them. You can save your own settings in the menu, such as the exposure triangle. But also the settings of the image profiles in which you film.
Here too, you have the fast real-time autofocus for tracking moving subjects or the eyes of the subject. People or animals, it doesn't matter. The A7 IV has unique video tools, such as focus compensation, digital audio interface for connecting professional audio microphones and a structure for heat dissipation. The latter feature is ideal when you regularly have long recording sessions.
Sony has made many steps in the field of ease of use with this Full-frame camera, including for videographers. Thanks to the new body, you now have the record button on top of the body. This ensures that you can easily start or stop your recordings. This button is located where your thumb is.
Always connected
Are you often on the road and do you want to share files quickly? No problem. The camera is easy to use and has fast options to share your photos and videos. Thanks to the latest compatibility with USB-C Gen 3.2, an ultra-fast Wi-Fi chip and the Bluetooth mode, you can transfer your photos directly and share them with the world. In addition to sharing your images, you can also make automatic backups thanks to the Bluetooth mode, so you no longer have to go home with the fear of losing your images.
You can connect by sharing your images with the home front, but there is more! You can also use the A7 IV as a streaming camera. You can stream live in 4K 15p or in Full HD 60p without a capture card. This ensures that you as a streamer are always connected to your audience, wherever you are!
Sony FE 24-50mm f/2.8 G
With the Sony FE 24-50mm f/2.8 G, you opt for a compact, versatile standard zoom lens with which you can capture all your daily photo and video content. The excellent G-lens resolution and the bokeh effect over the entire range take this lens to the next level. The built-in stabilization, advanced optical elements, superior resolution and fast, accurate autofocus make this the ideal lens for both photography and videography.
The Sony FE 24-50mm is a Full-frame lens with a maximum aperture of f/2.8 over the entire zoom range. This allows you to use the lens in various conditions, even in low-light situations. The constant aperture of f/2.8 allows you to create a beautiful depth of field and add bokeh to your images. Thanks to its compact size and light weight, you can take the lens with you everywhere. This allows you to capture all your creative ideas on film every day.
Despite its compact design, the lens has exceptional optical quality. For example, the lens consists of four aspherical elements and two ED elements, allowing you to capture razor-sharp images with a smooth bokeh. The glass elements reduce chromatic aberration so that you can achieve optical perfection. This is also the ideal lens for creating video content. Thanks to Sony's focus breathing compensation and active stabilization, you can make impressive video recordings.
With the Sony FE 24-50mm f/2.8 G, you can always keep your subject sharp. The silent autofocus motor can effortlessly handle high frame rates such as 4K 120p and continuous shooting at 30 fps. This means you won't miss a single moment. With a minimum focusing distance of 19 centimetres, you can get close to your subject. This also makes the lens suitable for close-ups, allowing you to create more variety within your daily content.
